Brand Identity

Space creates an environment where people and companies come together and work. The projected brand is located in downtown Chicago, IL. This place is ideal for business professionals and entrepreneurs for networking. Problem: To present an exclusive, high class environment, for clients to network, by creating design elements that will reflect high class audience of the company. Brand Identity system should create feeling of a private club. Solution: Create an impactful identity that can reflect modernity and elegance with minimal design elements. Create a branding that would show a strong, powerful presence that is timeless by using a black and white color palette with typography elements and geometrical shapes. The letterforms have been reduced to outline and remains some part invisible.