Brand Identity

Brand Identity for Jazz Festival. Promotional campaign for the cultural institution dedicated to jazz performances. The Project includes all the visual elements associated with Jazz. This project was inspired by feelings and rhythms of Jazz music, which can be bold and loud, quick and instantaneous. The posters reflect styles of Jazz music: detailed, classic and loud. Golden color is made with real golden foil and associates with the saxophone. Problem: Create Brand Identity that will expand brand outreach by modernizing design elements. Make sure branding reflects style of Jazz itself. Solution: Is to create a new identity system for already established Jazz festival in Belarus. By using modern typefaces and simple forms for attracting new audiences. By using different variations of simple forms, the brand identity system becomes recognizable.