Brand Identity // REBRANDING

St.Paul Fish Company - Restaurant specializes in freshly caught seafood at reasonable prices, good selection of fish and friendly atmosphere for everyone in Milwaukee, WI. St. Paul Company makes it accessible for everyone and at very reasonable prices. This allows the average customer to try high quality seafood without going to classy, high end places. Problem: Restaurant rebranding by using research about the company. Existing brand design does not appeal to clients, and does not provide feeling of a modern restaurant. Solution: The goal is to create a unique visual solution for the restaurant. The target audience includes everyone who enjoys seafood and local citizens. The project contains a Brand Guidelines book with Brand Standards.